As for getting the word out in general, here are a few guidelines on how to use the net effectively…
- Websites are not good for announcements of things because people don’t keep going back to check the same website often. Email lists are good for announcements because a message sent to an email list will reach its subscribers pretty quickly.
- Email postings should be somewhat short and should point people to the website for more details.
- Websites ARE good for putting long, in-depth stuff online that’s not appropriate to bog down people’s email with.
- They are also good for attracting new people to the issue (since they can search the web and find the site).
If you’re a non-profit environmental or animal-rights organization who needs email lists or a web site, you can pursue getting one set up at EnviroLink Network User Support: Non-Profit Services.